3 Reasons Why Storytelling is The Future of B2B Marketing

“People buy with emotion and justify it with logic.”

Matter of fact, only 9% of B2B buyers rate vendor content as trustworthy.

1. Stories Sell Better Futures, NOT Features.

Do you want to go to a restaurant to eat a meal? Or, do you want to share a 5-star culinary experience with your loved ones?

Do you go to a party to drink and talk with people? Or, do you want to have a fun night to remember with your friends?

Do you buy a workout program and personal training sessions? Or, do you buy the confidence of being able to take your shirt off and feel attractive in your own body?

Do you buy a camera? Or, do you buy the ability to capture memories of a lifetime with those you love that you can reflect back on as you grow older?

2. Stories drive emotional engagement

Ever see one of those “viral” videos on social media telling an emotional story of tragedy or someone overcoming adversity to achieve a magnificent feat? (Maybe your friends even tagged you in one of these types of posts.)

Your competitors can likely offer and state similar results, features, and benefits as you can.

3. Stories Build Trust

One specific story might focus on how helping their business freed up more time for the clients family to spend away from the business.

Another specific story might focus on how helping their business helped another client stay in business instead of closing doors.

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