David Wong – Medium

Mar 25, 2021

4 Hidden Strategies That You Can Implement Today to Increase Your eCommerce Brand’s Conversion Rate

Conversion rate optimization (CRO) is often neglected by many eCommerce brand owners. As someone who has run Shopify stores personally, there are a variety of aspects of your business that you can focus on. Whether that is product improvement, customer support, running paid traffic, redesigning your website, or building an…

Shopify

4 min read

Feb 23, 2021

3 Reasons Why Storytelling is The Future of B2B Marketing

Chances are, you’ve heard of the old adage: “People buy with emotion and justify it with logic.” This statement applies to more than just a typical B2C impulse purchase that you might make at the grocery store or while shopping for online deals on your lunch break during Cyber Monday. …

Testimonial Hero

5 min read

Feb 19, 2021

3 Underground Strategies to Improve ANY Shopify Store’s Profitability

Creating and running a sustainably profitable e-commerce DTC brand in 2021 is a challenge. Ad costs have risen across popular social advertising platforms like Facebook and Google. CPAs are rising. And the cost to drive traffic to your website seemingly increases with each passing year. Competition is more fierce than…

Carthook

5 min read

Jan 31, 2021

CXL Institute Conversion Optimization Mini-Degree Scholarship Program Week 12 Review

I left off last week’s blog post covering part of the Intro to Conversion Copywriting course module for the Conversion Optimization Mini Degree training. This week, I will continue that discussion starting with remainder of step 3 of the process of writing great copy. So, we know that copy should…

Cxl Institute

5 min read

Jan 30, 2021

CXL Institute Conversion Optimization Mini-Degree Scholarship Program Week 11 Review

I left off last week’s blog post covering part of the Intro to Conversion Copywriting course module for the Conversion Optimization Mini Degree training. This week, I will continue that discussion starting with step 3 of the process of writing great copy. 3. Draft Copy Start filling in the blanks…

Cxl Institute

5 min read

Jan 23, 2021

CXL Institute Conversion Optimization Mini-Degree Scholarship Program Week 10 Review

I left off last week’s blog post covering the ‘shopping cart page’ and ‘checkout page’ modules for the CRO best practices module of the Conversion Optimization Mini Degree training. This week, I will move on to a new section of the training, the “Intro to Conversion Copywriting” course. Copy can…

Cxl

5 min read

Jan 16, 2021

CXL Institute Conversion Optimization Mini-Degree Scholarship Program Week 9 Review

I left off last week’s blog post covering the ‘internal search’ and part of the ‘shopping cart page’ modules for the CRO best practices section of the Conversion Optimization Mini Degree training. …

Cxl Institute

5 min read

Jan 9, 2021

CXL Institute Conversion Optimization Mini-Degree Scholarship Program Week 8 Review

I left off last week’s blog post covering the ‘the importance of visual hierarchy’ module for the CRO best practices section of the Conversion Optimization Mini Degree training. This week, I will continue to go through more of the best practices modules starting with ‘internal search’ module. If your website…

Cxl Institute

5 min read

Jan 2, 2021

CXL Institute Conversion Optimization Mini-Degree Scholarship Program Week 7 Review

I left off last week’s blog post covering the ‘visual hierarchy’ and ‘FAQs on websites’ module for the CRO best practices section of the Conversion Optimization Mini Degree training. …

Cxl Institute

5 min read

Dec 27, 2020

CXL Institute Conversion Optimization Mini-Degree Scholarship Program Week 6 Review

I left off last week’s blog post covering the ‘website speed optimization’ module for the CRO best practices section of the Conversion Optimization Mini Degree training. This week, I will continue to go through more of the best practices modules starting with the visual hierarchy module. Visual hierarchy is the…

5 min read